Alberto y María son las personas culpables de ésta estupenda y muy cuidada (el diseño de la web es maravilloooooso) iniciativa que ellos mismos describen así: "Somos The Publishing Lab, queremos presentarte nuestro nuevo website, hogar de los libros híbridos, la escritura visual, las ediciones gráficas y la narrativa multimodal".

Alberto & María are the responsibles for this fantastic idea and also the incredible and elegant design of the web. They say: "At The Publishing Lab we track down, analyse and write about what semioticians call “multimodal texts”, though we usually refer to them as “hybrid texts”. The word “multimodality” is pretty neat, actually, but we fear it breaches one of the primary rules of language use: not scaring people away. To us an hybrid text is the one that in order to communicate its message uses more than one semiotic mode (writing, images, graphic devices, animation, textures… that one you’re thinking about right now too) and treat them not as supplementary but as integral pieces of the narrative".